Clean Christmas - CleanAce
In the event of the covid-19 pandemic, its varying strains and the dark effect on living and livelihood, Christmas came just in time to create the really needed excitement and hope. Alongside a sea of businesses, I seized the opportunity to create brand awareness during this most anticipated peroid of the year for CleanAce Solutions - a Luxury brand that deals in fashion drycleaning and fabric-Care. The advert wounds around the reindeer flying man bearing dry-cleaned clothes beautifully packaged as gifts. Nothing more beautiful than magical touch of CleanAce on clothes befitting the yuletide delivered by Santa himself. whille the 'clean christmas' copy buttresed the need to stay clean 'durng covid times', the ever efficient 'joy to the world' inspired the much needed hope. It had a very high success rate, greatly increasing patronage and brand endearment.
Live-Size Santas, Christmas trees, and roll-up banners were installed in-stores for the following year. It complemented the advert on tv and social media. I both designed and managed the project.
Working with the management, I designed Christmas cards, and souvenir models, that were handed out to every walk-in customer and employee. It is was a very successful approach.
